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Reasons Why Ecommerce Is So Important For Your Business

From startups to small businesses right through to huge brands, there are a huge number of companies that can benefit from their own ecommerce website, where they can sell their own products or services. In todays competitive and convenience focused society, no longer do consumers want to venture to the high street in order to buy items, instead consumers want to shop from their own homes, making ecommerce a flexible solution for both businesses and buyers.

If you’re still on the fence about launching an ecommerce store then look no further, here’s the top 5 reasons ecommerce is so important for your business and just how you can benefit from moving online this year!

Can Broaden Your Brand

Ecommerce is an ideal way you can take your brand from a traditional brick and mortar store to an innovative, well loved brand. By offering great products 24 hours a day along with online customer service, blogs and social media, no longer is your business one singular store, with an online presence your business can be the home of your products and the general home of your business, allowing you to fully expand your product ranges without having to worry about moving locations or worrying about not being able to expand your business.

It’s More Convenient

An online store is available all day, every day meaning your customers can visit your store at all times, no matter what their schedule might be. These days people don’t always have the time to physically go shopping, instead more and more people are choosing to shop online to find the items they want or need and if your business can offer this for your customers there’s no you shouldn’t appeal to a wider range of customers all looking for a convenient and flexible experience.

Increase Your Reach

Due to the internet’s accessibility, millions of people across the world can view your website at any time, meaning that for those looking to expand their businesses and reach out to a larger audience, you have many more opportunities to do so. Compare the amount of people you can reach through a website to the amount you can reach through a high street store or local advertising, there’s no reason you shouldn’t look at taking your business online if you’re looking to improve your reach.

Gives You Marketing Opportunities

Your website is one of the best marketing tools your business has, not only can the use of SEO when building your site lead to more chances of your business getting found in search engines, but a huge number of marketing techniques can also work alongside your website, including pay per click advertising, your social media marketing and your email marketing, all of which can include links back to your website.

Scalable

As your business grows it’s very likely you’ll want to grow your product range and your target audience, as well as develop your business for customer requirements and consumer demand. An ecommerce site let’s you scale your business accordingly, allowing you to add more lines, add more payment options and even grow when you choose to ship to, without having to worry about changing your location or moving to a larger premises like you might with a brick and mortar store.

Ecommerce offers business a whole range of opportunities, from marketing opportunities to increasing your products ranges to generating more sales and with an optimised and well developed website you can not only achieve these goals but also offer your customers a round the clock, convenient service, that can boost your business.

Think about this. You are planning to engage in “eCommerce”, to take your business online. So, you need to learn a new set of business rules, a new way of doing things, because online business is “different”, right?

Well, actually, no, not really. You still have a product or service to sell. You still have a store with a shop “window” (your website) and you still need the customers to visit your store, in order to buy whatever it is that you are selling.

The only major difference is that (continuing the analogy) your local store window can only be seen by a small group of people, whereas your online business can be seen by the whole world. By engaging in eCommerce, you can take your business “global”.

For many businesses, this is truly an advantage, representing a wonderful opportunity.

But that is not the case for everyone, particularly for companies who sell a physical , tangible product. When planning to go online, therefore, you should spend some time thinking about your product and exactly who your target market is, because this will be a crucial factor in determining whether your venture is a success or a failure.

What it is that you plan to market on your eCommerce enabled website, and who will want to buy it? Some products will, by their very nature, not be totally suited to a world wide market. Pork based food products for example, will not be popular in Muslim countries, nor will wine, whisky or beer. Sales of open toed sandals may be disappointing in Iceland, Greenland and the frozen polar North.

Secondly, give very careful thought about how you will get your product to the customer. For example, if you were to make laser toner cartridges in Asia (as one of my client companies does) there is absolutely no sense in trying to sell one or two cartridges at a time to a customer in the USA, because of the cost of delivery.

So, if your product is bulky or heavy, selling outside your locale may not be practical.

Furthermore, you need to consider that, whilst most countries use the same Standard International Trade Classification (S.I.T.C) codes for deciding on how much import duty to levy on a particular product, the actual duty to be paid varies from country to country, and such variations can (and will) lead to disputes. Again, using my client as an example, they sold a consignment of toner cartridges to a customer in Finland, which got held up in Customs for several weeks on arrival in Helsinki, because of a dispute over the Import Duties to be paid.

Whilst this was not the fault of my client or his customer, nevertheless, the result was an unhappy customer, who obviously did not become a regular customer.

Likewise, if you plan on selling a service online, can that service be provided outside your local area in such a way that you still make money? Do you need to have one of your own staff actually work with the customer (in which case, you need to stay local) or can the work be easily subcontracted on a global basis? Would it be easy to find such a local subcontractor capable of supplying your advertised service in such a way that both you and the customer are happy? How much would such a subcontractor cost?

Unless you can get positive answers to all of these questions, then, again, it may pay you to keep your services local, rather than overreaching, in order to become a global player.